"We can't remember the last time a movie has created so much anticipation among female moviegoers from their 20s through their 40s."
There's the key demographic you look for in a summer flick, no?
I have asked female friends of mine, quite a few really, and none even watched Sex and the City when it was on TV. In fact, none are "anticipating" the film with any degree of enthusiasm.
This is my prediction: a moderate opening weekend, simply because there's really nothing else opening up against it, and then it will fizzle.